

Disrupting the optical lens market since 2005.
We have offices in the US and in Spain.
Improving their opthalmic outcomes using IOT lens solutions.
We allocate 60% of our budget to R&D to constantly innovate for our partners.
When executing a project with you, we like to get as involved as possible. Flexibility and customer orientation are crucial to us. You can count on our multidisciplinary teams for whatever you need. We answer your questions. We propose ideas, improvements, and innovations for your business.

“The expansive vision I have looking through these glasses supersedes all other glasses lenses that I have used in the past decade. I do not remember the last time I was able to see this much detail. I find that these glasses lenses replicate the experience of contact lenses for me, providing me with extraordinary central and peripheral visión”.
“After years of trying different brands of progressives, I feel like I hit the jackpot when my lab introduced me to their in-house IOT design lens. I’ve fitted this lens to first timers and previous wearers and to date, have not had a single non-adapt in over 7 years! If I can wear it, anyone can! Thank you IOT, from one very happy Optician.”
Laramy-K has developed a relationship with IOT as our lens architects over the last 9 years. IOT has played a tremendous role in allowing us to enhance our independence. The designs offered are some of the best in the industry and, combined with Camber technology, outperforms most any ‘branded’ lens there is.
“Similar to the book “Harold and the Purple Crayon”, IOT invites a collaborative and imaginative approach to develop products as “you want to see it” vs. sticking to the off the shelf solutions. I would recommend IOT to any eyewear business wanting to provide the best design quality that can be presented as your brand.“
Goodrich Optical, 2450 Delhi Commerce Dr. Holt, MI 48842
Sign up for our newsletter to receive all the latest eye health news as well as offers and discounts from Goodrich Optical.
Copyright © 2026 all rights reserved.