Opened in 1968 in South Lansing, the first Goodrich Optical boutique established a unique retail identity that continues to attract clients from all walks of life – Blue collar, white collar, or no collar. From newborn to great-great-grandparents, Goodrich Optical has cared for them all.
With a focus on the client experience, in 2019 we relocated 1 mile south in the Holt Community. With a functional yet beautiful design, our office maintains a consistent voice through subtle but identifiable details. Modern and minimalist elements create a warm and inviting atmosphere to relax in and explore the eyewear.
Goodrich Optical is the Leading Eyewear Boutique in Greater Lansing. Offering all the essential eye care services you expect, at prices you won’t.
Rather than a focus on just the technical component of service, our staff provides the time and attention to ensure that each experience is catered to the client’s needs. The experience of each customer is unique, as consultations are based on each customer’s personality, lifestyle, and values.
Our office has on-site Opticians, including the areas only Master Certified Optician, ready to provide guidance, as well as custom frame fitting and prescription services using only the latest technology in lens design.
Carrying Lansing’s most comprehensive selection of custom, designer, and exclusive frame lines. Goodrich Optical is THE place to find that perfect look to compliment anyone.
With an extensive collection of the most technologically advanced eyewear materials from Genuine Horn, Surgical stainless steel, titanium and exotic woods, custom laminates and zyl, we have frames to suit a wide variety of tastes and visual requirements. And we happily provide complimentary frame and lens consultations.
We are proud of our reputation for ‘superior customer service’. It has always been our priority. With only the finest Optometrist, staff and Opticians, including ABO certified, Licensed and Lansing’s only Master Opticians, we honor each and every one of our faithful customers.
We offer a truly unique experience. By combining exclusive, cutting-edge frames styles, the ‘latest digital technology’ in lenses, with custom visual enhancements, and fair, affordable prices, we create an eyewear experience like no other.
Specialists in caring for children, seniors, and persons with special needs, Goodrich Optical offers eye tests, medical exams, glasses, and contact lenses for the entire family.
The key to our success is differentiating ourselves. Our promise is to accommodate each and every relationship with the highest level of service and care. Your enthusiastic referral of friends and family allows us to continue our role in the community.
Let our family care for yours.