“This online shop offers glasses a lot less costly, why should I buy from you”?
Most of us refer to the Internet as a great way to find deals, discover hard to find brands, or stumble upon whatever is cheapest. However, most people don’t realize that buying from a trusted eye care professional, Like Goodrich Optical, not only is the best option to find a great pair of glasses but will provide you with lower costs, great customer service, and an exact prescription.
But isn’t buying online so much cheaper and faster?
Many online sites appear to promote great deals, free shipping, and strive to save you money, but you really don’t know if that’s the lowest price available. Only someone who has been in the eye care business for many years can really give you an honest estimate. The best thing about buying from your local eye care professional is judging their integrity, which a faceless website can’t provide. Also, We are in touch with manufacturers to achieve special deals, rebates, or trunk shows that you won’t find online.
Quality and accuracy issues.
A recent study of the top online eyeglass vendors showed that the execution of the prescription would not pass ANSI standards in about half of the more than 200 pairs ordered online. The reason why these glasses didn’t pass inspection was one of two things: they were not safe to wear (too easily broken) or they do not match the prescription ordered.
You can’t get custom adjustments from your computer screen, and you can’t possibly expect personalized service regarding the various options available that may interest you when you purchase online. And the frame selection is never as good as in person.
Finally, Common Sense.
Whether you believe in shopping and supporting local business or not, you know when something seems fishy when it’s supposed to be a regulated profession.
- Don’t buy product that serve as a medical device if they charge sales tax on it like a commodity.
- Don’t hold a dollar bill next to your face or trace a credit card on the screen to give scale so an algorithm can decipher how far apart your eyes are. This is part of the service done in person and more accurately by a human.
- Don’t make an educated guess about which frame fits you best, ask an expert who can give you feedback on just what frame would work best for you.
- Don’t take your shoes off and count several paces away from a screen to measure your vision when your local optometrist has standard letters calibrated a set distance away from a cozy examination chair. And,
- Don’t order from any entity that doesn’t get approval from a doctor before charging you and beginning the process of executing the prescription.